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When you royally screw up by trying to advocate something unpopular and at the same time use unpopular objects in your argument. In the end, you just make a fool of yourself and what your trying to advocate.
Pepsi really outdid themselves by pulling a pepsi when they aired an ad about the black-lives matter movement and also included Kendall Jenner. This all ended in a fail, resulting in backlash.
by Sacmunraga April 05, 2017
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