A genre of highly stylised meme, particularly on Instagram, where the memes made are specific to the creators own life experiences, often related to mental health but overall tackle relatable taboos that people don't like to talk about in real life.
Kim: Oh my God, Kourtney, have you seen mom's new Instagram page?

Kourtney: No, what about it?

Kim: It's full of weirdly specific starter packs and jokes about depression and her icon is Buttercup from PPG

Kourtney: It sounds like she's making niche memes.
by katie the cool girl November 21, 2017
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A colorful meme that relates to people in a personal way.Usually talks about Favorites or mental health issues.Many teen girls use instagram to post niche memes on the social media platform.Accounts can have many names that are unique to the creator of the page.
Hi PastelNichepizza i love your niche meme account please post more niche memes!
by Ducky the creator April 3, 2018
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the second wave of niche memes that took over Instagram. the generation one niche memes are regarded as more ‘personal’ and seldom ask for likes or attention. generation two niche memes are usually made for clout and with the intention of getting popular. post from gen 2 niche memes include posts like ‘like this post and see what you get!’ or ‘choose a _____ and get a _____.’ generation two niche memes were also the first to try to maintain a nice-looking feed, as gen 1 ones were more focused on content rather than aesthetic. gen 2 meme accounts are what stan twitter likes to call ‘locals.’
“hey, i followed this really cool niche meme account yesterday.”

“that’s cool, what generation was it?”

generation 2 niche meme. it does a lot of ‘tag yourself’ posts.”
by Mmmaaallliii October 26, 2018
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