guglielmuccing

Faking a serious illness in order to...

1) have a backstory to ignite a hit song

2) be given donations to pay for your secret porn addiction

He wasn't actually dying of cancer at all. It was a made up story. To make matters worse he's a pastor who received donations towards his fake terminal illness and he guglielmuccied everyone, including his own wife. Guglielmuccing is the new wave of youth evangelism.