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To use one's own product or service. Originally applied to software companies using their own software in-house, the meaning can extend to any situation that might impose some burden on customers, clientele, constituency, co-workers, etc.
Sen. Chuck Grassley (R-IA) proposed an amendment requiring members of Congress and their staffs to buy health insurance on the exchanges they are setting up, forcing lawmakers to get insurance the same way some of their constituents will. In some circles, this is known as "eating your own dog food."

-- from, 14 Oct 2009

A (historical) example of -not- eating your own dog food would be Microsoft developers using IBM's OS/2 operating system while developing Windows software because it was more stable than their own operating system (Windows 3.1 and Windows 95 at the time).
by jevanyn October 14, 2009
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May 14 Word of the Day
Intelligence agency term for "psychological operation". A government or corporate-sponsored operation, usually taking the form of a "terrorist attack" or "crazed gunman on a spree", with the intent of panicking the public into demanding more police and laws inhibiting freedom. Psyops are usually carried out by drugging a civilian or group of civilians with aggression-promoting drugs, psyching them up, arming them, and sending them out to commit mayhem. Government-sponsored terrorism. See also blackshirts, conspiracy
Person A: Man, that nutcase Martin Bryant guy shot 35 people in Tasmania!

Person B: No, he wasn't a nutcase, that was just a psyop so the government could have an excuse to ban guns.
by Mystikan April 11, 2006
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