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Colbert used this to describe Donald Trump's confusion about some facts. I believe it means to "dumb down".

See Colbert Donald Trump Wows at First Press Conference.
"Wait, you think 306 is larger than 365? Wow, Betsy DeVos works quick. That's called the DeVos Effect. You got DeVosified." Stephen Colbert, 2/16/2017
by Dont Rump February 18, 2017
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