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"Burando" is the Japanese reading of the word "brand," as in brand name products. Most often used to refer to brand name fashion items.

Within the english-speaking Japanese fashion community, this spelling is generally used to be playful (or in some cases, mocking.) Otherwise it is simply referred to as "brand."
Becky loves lolita fashion, but she makes it all herself since she can't afford burando.

Jill had to sell all her burando for rent money.
by Pogostiltskin November 27, 2009
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