The juxtaposition between a great flagship product from one company (Brewdog Beer), where expectations have risen by the first product, followed by the disappointment of the second product (soggy and flavourless Brewdog fries).
For example, you are at Brewdog with your mates enjoying their amazing craft beers, and then you order their incredibly disappointing fries.
12 step recovery jargon referring to someone new who talks about how great life is, now that they'resober. Usually meaning that the person is out of touch with reality.
The new guy seems pretty happy for a dude who has no job, no money and no family. He must be on a pink cloud.