Yume Kawaii (ゆめかわいい) is a Japanese aesthetic that refers to pastel, dream-like things. Although it only recently came to light, it often embodies the appearance of classic shoujo manga with many sparkly designs and magical girl influences.
"Creamy Mami is just as popular as ever, and the pale pastel colored hair is very popular with Yume Kawaii girls."
by Kurumi Nanase November 15, 2020