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a mythical presence that is best described by females - they enter a room feeling normal, and are suddenly overcome by an unexplainable yearning to spend every minute of every day in the company of Tom Ward.
Those that are lucky enough (and there aren't many) to have a force-field to protect against the effect generally find that said force-field is worn down and all but destroyed by the 4th drink, thereby rendering them as powerless as any normal female.
There are no long term side effects from being struck by the Ward effect, but for the entire time that you are in in his company rest assured that you will, indeed, be struck

"I thought I'd switched the filter on, but she's definitely been struck by the Ward Effect"
by The Effect September 07, 2007
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