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When you buy the latest piece of technology right before the next model comes out. Thus stuck with a piece of shit compared to the new model.
Sally: "John look I just bought this cool Nook e-reader!"
John: "Nice"
(2 days later)
John:"Hey Sally the new Nook just came out, didn't you just buy..."
Sally: "Fuuuuuuuuuuuuuuucccccckkkkk"
John: "The Nook effect"
by ThatoneRHSkid December 08, 2011
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