n. -the way that a person can wear a heinous piece of clothing, but only if it is from a popular brand, i.e. Free People. If said ugly piece of clothing is from a "lame" brand, i.e. Aéropostale the garment in question is instantly recognized as the abomination it truly is.
clothing snob: Wow that's an interesting shirt...
aeropostale fan: Oh thanks, it's from my fave store, Aeropostale.
clothing snob: Ewww people still shop there? That shirt is so ugly I just vurped.
aeropostale fan: Did I say Aeropostale? I mean Free People!
clothing snob: Oh really? I was just kidding. It's so cute! Can I borrow it?
bystander: Wow, talk about the Free People Affect...!
aeropostale fan: Oh thanks, it's from my fave store, Aeropostale.
clothing snob: Ewww people still shop there? That shirt is so ugly I just vurped.
aeropostale fan: Did I say Aeropostale? I mean Free People!
clothing snob: Oh really? I was just kidding. It's so cute! Can I borrow it?
bystander: Wow, talk about the Free People Affect...!
by Wicked Stepmom October 6, 2013