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Exclamation made when price of something is considered too costly for its value.

Originates from the TV Game Show Price is Right, hosted by Bob Barker.

Players will shout "That's too much!" or "That's too much. Bob!" when they have seen a price that is higher than the actual price of the car.

Synonyms: "I can't afford it.", "I would never pay that much.", "I am broke-ass", "I never pay retail."
Adam: How much is that Ferrari Enzo?
Bob: 1 Million Dolars.
Adam:That's too much. Bob!

Adam: How much is that Whopper Jr?
Bob: 1 Dollar.
Adam: That's too much. Bob!

by T.J. June 14, 2006
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