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An audio or video clip from a public figure, celebrity, or politician, that is deliberately provocative. The clip is then picked up by Buzzfeed and its competitors, and is instantly turned into click bait, giving the speaker free publicity and attention. Donald Trump is the most frequent and effective user of sound bait
Sound bait from Donald Trump: "I will build a Great Wall, and I will make Mexico pay for that wall"
*5 minutes later*
Buzzfeed: Which crazy Donald Trump quote describes you the best? Take this quiz to find out!

Upworthy: Donald Trump just said something REALLY awful about Mexico, but watch this video to see how an 8 year old girl proved him wrong!
Gawker: Watch Donald Trump's Latest Idiotic Bigoted Racist Blunder!
by kurbak September 21, 2016
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