When a purportedly interesting or humorous video contains footage of someone's death. The later discovery of the subject's fatality saddens the viewer and creates guilt and disgust.
Much like Rick Rolled.
Much like Rick Rolled.
Jim: Hey, did you see that Most Extreme Police Chases on Fox last night? This dude stole a tank!
Jon: You know that guy died, right?
Jim: What? I got snuff rolled!?!
Jon: You know that guy died, right?
Jim: What? I got snuff rolled!?!
by ElmoVPB April 24, 2009