Press Aikido 

The act of using your competitors press announcements to drive your own positive press. Press Aikido lets you to channel your competitors press energy in promoting your product.

An example of press aikido is when a competitor does a major press push, you can post comments on all the articles on the web linking to what you want to promote. Or if your competitor openly attacks, you can use their attack to expose their weakness and delivery your positive message.

Press Aikido by Albondigas August 6, 2009