When an individual pretends not to be arrogant and pretentious by disagreeing with compliments they are given but following it up with a form of brag. Pulling this off ensures the person gets an ego boost while not appearing to be cocky.
James pulled a classic passive bragging by pretending his short code wasn't a big deal, but followed it up by stating that it's better than most others around.
by Bapzooka October 14, 2016