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Advancing the thinking of an individual or organization in a way which is either in their or your own best interest. If successful, the individual (or organization) either has adjusted the way they think or describe an concept, or, in best case, changed course of action to correct the situation at hand.

History- phase was developed based on the concept that friars tend to be slow to take on new concepts/ slow to change the "old ways" of action or thinking.

Also past tense Moved friars
We have been moving friars for the client because our depth of knowledge allows thoroughly explain the business need.
by EMB1 June 18, 2011
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