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Meghan effect

The positive effect The Duchess of Sussex, Meghan has on anything she's involved with be it a dress she wore or a charity she highlighted.
Linda:Did you hear the Victoria Beckham handbag Meghan Markle wore sold out in minutes?
Joy:That's the Meghan effect for you.

Jisoo:The new charity Meghan Markle sponsored has received a million pounds in donation within a day
Lisa:wow the Meghan effect is real.
Meghan effect by Vocabgeek August 1, 2020

The Meghan Effect 

By advertising, promoting, and/or wearing low inventory merchandise, an illusion is manufactured to deceive investors & customers into supporting a failing celebrity brand. This illusion is meant to deceive consumers into believing that "sold out" equates to popular & profitable.
Meghan Markle borrowed & modeled low inventory fashions and out of season designer clothing. Her "friends" purchased the remaining stock therefore causing the scarce inventory to quickly "sell out" which created The Meghan Effect.
The Meghan Effect by GRITS Gal September 3, 2025