Trendy cotton canvas tote released in 2007 by UK designer Anya Hindmarch. Aimed at reducing the use of plastic bags when shopping. Caused a big hype because it costs only 5 british pounds and is being resold for hundreds on the internet.
The affordability, celebrity endorsement, limited availibity and designer label have created it a much sought after fashion item.

There has been some slight controversy surrounding its "unethical" roots, as it is made in China without using locally grown or organic materials.

The I'm Not A Plastic bag is popular among softcore envionmentalists and fashionistas.
The model Lily Cole strolls the London streets with her I'm Not A Plastic bag
by Katya. P May 08, 2007
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