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A word or phrase placed in a web page with the intention of generating extra traffic via search engines.

Often this word or phrase will be used with the intention of misleading.

In a blog post, relating to wild life, the writer uses the phrase 'humble tits'.

This is a googletrap as it is likely to be hit upon by Googlers looking for unclothed pictures of the TV presenter Kate Humble.

by Meredic Hallett June 12, 2007
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