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When your bro enters a whole new persona around girls with or without you around. Usually they become a total asshole or a completely different person. Occasionally, this douchebaggery is directed towards his fellow bros to make himself look better.
Example 1:
Bob: Why is John acting like such an asshole?
Dylan: Looks like he put on his girl facade.

Example 2:
Me and Chris were hanging out, but when Mary came by Chris become a total douchebag when he entered his girl facade.
by The Mysterious Stranger January 03, 2015
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