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Location based marketing technology promoting goods and services offered by local retailers that are in close proximity to recipient’s actual location at the time of the offer. By tracking recipient’s mobile device in real time, automated ad servers deliver custom, limited time offers as text, voice or video directly to recipient’s mobile phone or PDA. By combining vehicle navigation technology with an advertiser’s willingness to pay, the potential exists for recipient’s vehicle to actually be guided along a specific route that will bring it within closer proximity of advertiser's business location.
“At first it was sorta cool getting text offers every time I drove within a block or two of the donut shop, but now I wish they would just stop with the GPSvertising! And what I really want to know is how these guys hacked into my patrol vehicle nav system anyway?”
by David_M May 28, 2008
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