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The unintentional act of becoming famous through the following:

1. Dumb luck
2. Lack of oversight
3. Paying a plane signage company to fly around with an egregious typo
4. Having a friend capturing you on video falling off of something, getting kicked in the family jewels by someone, and/or earnestly pursuing a bad idea which ultimately fails.
5. Being in the wrong place at the wrong time.
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