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An executive's false sense of euphoria during the announcement of a new product, followed by the complete failure of the product, potentially resulting in the demise of the company.

Similar to DrafterGlow
Alan: Wow, the executive-vice president of marketing had a serious case of ExecutiveGlow during the recent product announcement.

Ben: I wouldn't buy the product and I work for the company.

Alan: How long before the company folds?

Examples: Pac-Man for the Atari 2600, dot-coms of the late 1990s, Remote Sensing
by HKSIG45 September 10, 2007
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