The process of vomiting from the consumption of too much alcohol ("Duking") then immediately continuing to consume even more alcohol ("Rallying"). This phrase is most commonly used on the college campus of James Madison University.
Fraternity Pledge: "Dude, I just barfed from that half a handle of Burnett's."
Fraternity Brother: *Hands pledge a Busch* "DUKE & RALLY!!!"
Fraternity Brother: *Hands pledge a Busch* "DUKE & RALLY!!!"
by JMUFreshman October 25, 2018