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In 2012 the phrase was popularised on the British reality TV show Geordie Shore. By 2013 it had become a staple phrase in Medway. The phrase refers to taking a girl home and cuddling all night instead of shagging.
"Did you fuck that girl last night?"

"No we went home and I didn't get anything."

"Haha, alright Cuddle Squad!"
by LeonidasMedway February 21, 2013
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