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A term used by businesses in an effort to motivate their employees. The term refers to making the business appear more valuable to potential customers than it really is. Traditional techniques include making lobbies look prettier and more modern, up-selling services, and telling customers what they need (to benefit the business).

Usually relegated to managerspeak (that elusive tongue used by the higher-ups in a company).

Synonyms: Tactical lying, business strategy, corporate plan
Big Boss: "We need to create value for our company."
Manager 1: "We are really creating value for our business by putting these flowers and pictures all over the lobby."
Manager 2: "We certainly are, but I think we need to create more value by installing a chocolate fountain in the boardroom."
by birdbrain5381 January 04, 2012
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