It is what it is. It is what you want it to be
The word has a meaning that is a fluid as a river that floats down a mountain range. As lucid as dancing to
funk poetry. As emotional as Nicolas Cage in National Treasure.
When we move into a world where chinzanos becomes the norm, we have to embrace the
power of the chin. Not the physical body chin. But the chin of the chinzanos. The zanos is a different word, a different vortex for
one to dive into.
1. Imagine the scene:
Two guys walking on a hill.
One walking up.
One walking down. As their eyes begin to meet as they pass in the middle, a gentle
head nod, followed by a vibrant but elusive raise of the hand. They both utter the word (Not too loud. Not too quiet. Just loud enough)
"CHINZANOS."
2. Imagine a different scene
Two
girls are grooving away in a funk filled
jazz bar. The groove is heavy,
phat and nasty. Their loving life. One of the
girls orders two drinks. As they dance away and raise their glasses. They look into each others eyes, and at the clink of their drinks they utter the word together in unison,
"CHINZANOS."
3. Imagine a third scene
Dave: "uhh...Ed what does Chinzanos mean?"
Ed: "What do you think it means?"
Dave: "I don't know. I heard it was some sort of vermouth.
One that has a subtle blend of herbs and spices."
Ed: "You're not right, but you're not wrong."
Dave: "Huh."
Ed: "I'm not saying no. But I'm not screaming
yes."
Dave: "Ed you are not making any sense."
Ed: "Dave listen very closely."
Dave: "Okay."
Ed: "Chinzanos, Chinzanos, Chinzanos. It is what it is. It is what you want it to be."
