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A superficial change of appearance based on the notion that a simple change of name, colour, etc will somehow remove problems faced/caused by the previous organisation. This effort usually attracts criticism as the money spent on the marketing and reshaping could have been spent solving existing problems.
When Connex leaves Melbourne, Australia after failing to maintain its contract to run the train system, it is estimated that it will cost $15 million to change station signs, uniforms, posters and logos for the new company. However, long-term problems such as punctuality, rolling stock maintenance and customer safety will still persist, as these are issues that only the state government can address. This money alone could buy a badly needed new train. The term Brandwash has been created to cater for this common distraction, similar to Greenwash - where a company boasts of it's green credentials which are often dubious.
Brandwash by RobKemp July 24, 2009
Words you can keep
To get a person or group to believe things without the use of their critical and independent thinking skills.
The Heaven's Gate cult was brainwashed into believing they could transform into extraterrestrial beings.

brandwagonner 

Someone who switches from brand to brand just to fit in. They will wear whatever is popular.
Jim- Hey nice new Obey shirt, but didnt u just get a new one from gongshow

Paul- Well im a brandwagonner, i gotta dosomething to fit in

Jim- Oh yea thats true ok see you at our yoga class

Paul- lets wear all our gay lululemon clothes
brandwagonner by J-Dawg66 November 27, 2013
Brainwash – To persuade and train someone into adopting certain beliefs that are usually irrational, questionable, and doubtful. These beliefs are often outside the norm and goes against commonsense.
A cult leader had successfully brainwashed his followers into believing that killing innocent lives outside their belief is a noble and heroic act.
Brainwash by NobleGentleman April 19, 2019

brainwashed

(adj.; n. brainwashing)

Coerced or manipulated by any number of social, intellectual, and psycho-emotional methods, to do or accept things you wouldn't have otherwise. It is often an extension of common, everyday persuasion, but goes beyond it to control the way a person thinks and responds in general to limit critical thinking itself, not simply selling a single idea or decision based on presenting information and choice.

The goal of brainwashing is the internalization of the (unrealized or unrecognized) abusive control to where you believe and feel it necessary to enforce someone else's will as your own, unaware of your lack of free will, and usually with an illusion of stronger free will.

It goes beyond Stockholm Syndrome by having fear or doubt with regards to criticism about the authority (person, group and/or system of belief). Rationalizations are given to you to explain away anything contradictory.

The common use of the term implies a blind spot where you cannot see an opposing point of view because of some control or conditioning. Contradictory facts cannot be processed (mental scotomization), or are warped to fit into a form that no longer contradicts (cognitive dissonance).

Unlike simple indoctrination into many religions or philosophies, brainwashing goes beyond education to include reasons and/or phobias why questioning or turning away from it is wrong and people who do not agree are deceived, evil, or just wrong. Some religious and other groups cross the line; many do not.

People can brainwash themselves by being closed-minded, but can be brainwashed intentionally or unintentionally in any abusive relationship, such as a totally dominating partner, parent, or even a company or organization.

This is the primary common use of the word to describe the control process of a cult. However, brainwashing takes diverse forms in terms of tools and degrees of different kinds of control, so saying a group doesn't do brainwashing because of dissimilarities with another group (dressing all the same, or chanting for hours, for example) is invalid -- and a typical defense by people in a cult.

In fact, brainwashing can mean closing the mind when it comes to specific things and not others. Some cults disguise their control by encouraging you to believe anything you want, including staying in your current religion, so long as it does not interfere and you do not question and commit to the group's agenda.

The problem is that the word can be meant or taken as an insult instead of a particular psychological phenomenon. It may be an excuse to explain why someone cannot see your own point of view. Therefore, people who are brainwashed are likely to accuse others and even the whole surrounding society of being brainwashed.

Brainwashing is also a term that cults use to attack religions in general (many of which may have cult characteristics in varying degrees as a natural development tendency of any social group), or religions that are different in basic dogma from their own. Some anti-cult organizations have a cultic mentality themselves and therefore have made it difficult for other groups to advocate and educate about the real psychopathology of brainwashing. In other words, people fall back on the archaic denotation of the word "cult" as "religious sect" and associate brainwashing in terms of belief and not manipulation and control, or blur the distinction between brainwashing and educative indoctrination.

In the end things get really sticky, as modern cults have perfected various techniques and tactics, the most ironic of which is to play the role of an organization promoting free will and fighting against what they conveniently define as brainwashing to not include their own mind control. A common variation of this tactic is declaring the term brainwashing meaningless or even an offensive form of bigotry against religious freedom -- the ultimate and "politically correct" way to silence critics by putting themselves in the role of victim instead of the society they are themselves victimizing.
How can you defend him after the way he controls your life? You must be brainwashed.

You must be pretty brainwashed to take out a second mortgage to attend those "self-help" courses.

You only talk about the group you belong to and stopped doing the things you love and spending time with your friends. I know you seem very happy, but we're concerned that you might be brainwashed. Me miss the you that we know.

If you knew you were brainwashed, you wouldn't have been brainwashed very well, right? Trust those who care about you that something is wrong.

I'm not brainwashed! You just don't know the group like I do! They are the most loving, sane, spiritual people I will ever meet and all they want is to save the world! We know things that humanity will only some day understand like we do.

You're the ones who are brainwashed, so I'm not allowed to talk to you anymore because you are interfering with my life progress! ... I mean it's MY choice and it's for my own good since you wont support me in this. Besides, I have to get ready for a mandatory cool aid party next week when the comet comes by. Have any clean pruning shears and a band-aid?
brainwashed by Ken JP Stuczynski January 16, 2008
To make people foolishly believe something that is not true.
Casey has been brainwashing Sheri, Greg, John, Becky, Billy, and Michael into thinking I'm a bear when I'm not.
brainwash by Karen Stickney May 10, 2006

Brainwashed

Controlling a person mentally, they believe everything you tell them. Telling them things they like to hear or doing things they like.
I brainwashed my girlfriend, I told her what she likes to hear.
Brainwashed by Kai Marie May 21, 2022
More from Urban Dictionary
(Ewokese) Freedom!
And dying in yo' bed many years from now, would ya be willing ta trade all da days from dis here day ta dat fo' one chance, just one chance, ta come back here as young men an' tell our enemies dat dey may take our lives but dey will never take our freedom ... YUB NUB!
yub nub by rotjrem November 4, 2010
Word of the Day on September 4, 2026
1. Meaning nasty, sexy, filthy. Popularized by Christina Aguilera.

2. Used usally as a close friend in hip-hop slang.
1. Wanna get dirrty
It's about time that I came to start the party Sweat drippin' over my body
Dancin' gettin' just a little naughty

2. Sup Dirrty? Haven't seen you in a while.
dirrty by Minty November 30, 2003
Word of the Day on September 3, 2026

Coyote Ugly

1. Place

The Bar came before the movie. It is an awesome bar where the girls know how to party and make you feel okay about giving up your money, drawers, bras, and dignity.

2. Movie

A story about a Jersey girl following her dreams, aided by working at this bar in New York.

3. Situation/Person/Decision

See other definitions - waking up next to someone so ugly you'd rather chew your arm off than wake them up.
1. Yo, Coyote Ugly is my favorite bar! I got whipped, stripped, drunk, and danced on the bar all before 7 o'clock!

2. Hey did you see Coyote Ugly? It actually has a plot!

3. Ugg I woke up to Coyote Ugly this morning!
Coyote Ugly by jerseycountry March 8, 2009
Word of the Day on September 2, 2026

Literally 1984 

Used in response for when someone promotes/advocates an event or idea that is perceived to support "too much" authority and/or government control.

Often used jokingly as a over-exaggeration in political talk.

Can also be used in response to a ban or mute in a forum site or online chat.
Steve: I think that the government should regulate businesses more
Bob: Literally 1984!

--User1 has been permantly banned--
User2: You cant ban my friend like that! Literally 1984!
Literally 1984 by ke1 July 7, 2021
Word of the Day on September 1, 2026

Back when I lived in upstate new york 

A meaningless, unimpressive, self-serving introduction. An indicator that the story about to be shared will be pointless and dumb.
Back when I lived in upstate new york, I also had to park on the street - on two occasions, we got enough snow, mixed with just the right plowing, that my car was lifted off the ground from so much snow being jammed underneath it.
Word of the Day on August 31, 2026
Acronym, meaning Too Long Didn't Understand
Similar to TLDR
Sister: This meeting was to discuss the rough draft of my essay, where we discussed the subsidiary questions I added in my rough draft. We also discussed the relationship between my main title and the real-life situations I chose to use in my essay. We discussed the structure of my essay as well, specifically the Math AOK section and how it relates to the contradiction of the title. This second meeting was particularly helpful in discussing the implications of my essay claims and how to apply the title across various areas of knowledge. There were many sections of the essay that could have been cut down in wordiness and the ways of knowing required further and more in-depth analysis.

Me: Woah! TLDU!
TLDU by L-Evans January 14, 2019
Word of the Day on August 30, 2026
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