The expression used when a person (or organization) is out of all ideas and have no idea how to fix situation and they end up hitting the same nail over and over again until it is dead.
Irelia is a champion in RTS game League of Legends. While her kit was OK, some employees from the the organization behind the game had some personal issues with Irelia and took turns and ruining her kit. The game is having lags; nerf Irelia. The game crashes; nref Irelia. Thus the phrase Better nerf Irelia
by _irelia January 11, 2014