Mostly refers to girls, but can apply to some guys too.

Bad meaning living in the fast lane, partying, drugs and fucking around. Bougie coming from "bourgeoise" lives the rich lifestyle, the type of person who enjoys a fancy lifestyle, like designer clothes, holidays and brunch.
She's bad and bougie, probably seeing her sugar daddy after that brunch date.
by Sngo October 28, 2018
A sexy and fine person, but broke and wants to be rich.
My bitch is bad and bougie.
by Bad and bougie April 26, 2017