Analystware 

Software based primarily on an underlying technology (e.g. Cloud, SOA, REST) or “standard” (XACML, SPML, etc..) currently being hyped by industry analysts rather than on any actual real-world customer needs. The standard for the standards sake or “100% made of the new standard” would be their key messaging.

That Axiomaticals is so hot right now - they are pure Analystware.

Analystware by Patrick EID October 8, 2011