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A term to denote the utter contempt with which 'normal people' hold any wanker that is gullible enough to hanker after tatty goods hawked by corporations in an attempt to be 'with it', 'trendy' or (the ultimate in stupidity) in the belief that the aforesaid goods are intrinsically worthy of thought.

Aforesaid persons please note...everyone else thinks you are cunts, for your prediliction for over-priced, over hyped goods!
"Hmmm nice clothes, do you think they are Abercrombie and felch?"

"No probably came from Oxfam, but the poor Chav wearing them thinks they're important. Probably best just to humour them."
by STePPeNWoLFe September 17, 2006
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