off-branding
Off-Branding
A contradictory version of one's brand, purpose, company culture or message that causes the consumer to see the brand negatively. Loss of consumer credibility based on a company’s internal management style.
A contradictory version of one's brand, purpose, company culture or message that causes the consumer to see the brand negatively. Loss of consumer credibility based on a company’s internal management style.
The ABC Company presents itself as having a great company culture but has a 43% turnover rate due to
internal off-branding practices.
internal off-branding practices.
off-branding by MakeItPlain April 29, 2021
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