Definitions by willi shrinx

schmadvertising 

The art of producing one execution, having clients buy into it, and see it to completion.

An example would include the legacy tagline, "Coke is it" as an example of schmadvertising.

Coke is what?
It.
Coke is It?
What happened to Pennywise?

schmadvertising by willi shrinx June 7, 2011