lurve

(verb/noun) — /lɜ rv/
Definition:
1. (verb) To be irresistibly drawn into feelings of love, often unexpectedly or against one’s better judgment.
“I didn’t plan to fall for him, but I totally got lurved.”
2. (noun) The state of being charmed into affection or romance.

“It wasn’t just love, it was pure lurve.”

Origin: From lure + love — meaning lured to love. Coined by Nali Caamod in the early 21st century to describe that magnetic pull toward someone that feels inevitable, whether you want it or not.

Related forms: lurving (present participle), lurved (past tense), lurver (noun: one who lures into love).
“One smile, and boom — lurve hit me like a rom-com plot twist.”
by tilakahit August 11, 2025
mugGet the lurvemug.

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