Branding

To acknowledge that you and another individual whom you happen to be in contact with, at that place and time, are wearing brand name clothing from the exact same brand.

Tim: Thats a cool Hollister shirt Cole, where did you get it?
Cole: Same place you got yours you preppy douche-nugget.
Tim: Haha man, we are TOTALLY branding!

by thecoolcanadian April 14, 2011