The process of failure and let down either in the postseason, or in a hype season.
"The chargers went 13-3 this season! we're taking it all the way!"
*chargers proceed to lose in the divisional round* (san diego let down)
the chargers went 14-2 this season! we're taking it all the way!"
*chargers lose in divisional round*
"the padres won the nl west division this year! we're going all the way!"
*padres lose in the first round*