1 definition by ivan o'shun

exactly what it says on the tin

Originally from advertising for Ronseal woodcare products this phrase was quickly picked up by the public and turned into a general purpose phrase meaning "the name describes exactly what it is". This must be one of the most successful advertising slogans of all time. Of course Ronseal have trademarked it!

Second class post - it does exactly what it says on the tin!

by ivan o'shun October 18, 2007