Brand of Japanese rock music where band members (mostly men) wear elaborate make up and stage costumes, much of the time crossdressing. The "kei" is japanese for style of type, meaning "visual style music" The music ranges from 80's-esque goth rock, to heavy metal to punk and usually some combo of the 3. Most bands are indies (independant or on indies labels) but a few make it to major labels such as Malice Mizer, Raphael, and Dir En Grey. Also seen written "VK" or sometimes incorrectly lumped in with the catch all word "Jrock", meaning all japanese rock music.
D'istray is a visual kei band.
Cure Records and Marder Suitcase are indies VK labels.