Pics (var. Screenshots), or it didn't happen.
Joe: I finally made it past the Boss on level 12!
Bob: Uh, huh... sure you did. Rule 32, buddy.
a symbolic term for something new, used to drum up curiosity-based excitement; exploiting the deliberate lack of information by instilling a desire to *have* more information.
"Gabbo is coming .. in 2 days!"