amkwong 's definitions

The Law of Conservation of Hype

Hype cannot be created or destroyed, but only changed from one form to another

Why did Marvel have to release the second Captain America: Civil War trailer right before the release of Batman v. Superman: Dawn of Justice? Due to The Law of Conservation of Hype, some of my BVS hype has now been transferred to Spider-Man in the Marvel Cinematic Universe.

by amkwong July 23, 2016