Hard-Mods, aslo sometimes referred to as Gang-Mods were Mods
who split from the trendy, art-school oriented mod movement around 1967. They would take a more working class direction (and style) and eventually got influenced by Jamaican rudeboys
, their style and their love for reggae, rocksteady and ska, while still keeping an interest in soul and mod R'n'B music.
Hard-mods would often join together in gangs and find a particular interest in getting into fights. Hard-mods were the forerunners of skinheads
. Outfit: Parkas, Ben Sherman and Fred Perry Shirts and knitwear, Sta-Prest trousers, Levi's jeans rather than sharp suits, working boots (Dr. Martens), braces and college-haircuts or a short crop.
The hard mod look was extremely popular during the 1980s (punkrock induced) mod-revival, especially on the European continent.