Abbreviation for 'marketing technology'. All the software and tech-pased processes that are under the control of the marketing department. Analogous to 'marcom' as an abbreviation for 'marketing communications'.
by Scott Brinker March 21, 2008
Acronym for Chief Marketing Technologist, the person responsible for all marketing-oriented technology in a company. Like a CTO just for the marketing department.
by Scott Brinker March 21, 2008