Definitions by Scott Brinker

CMT 

Acronym for Chief Marketing Technologist, the person responsible for all marketing-oriented technology in a company. Like a CTO just for the marketing department.

The CMT reports to the CMO and the CIO.

CMT by Scott Brinker March 20, 2008

martec 

Abbreviation for 'marketing technology'. All the software and tech-pased processes that are under the control of the marketing department. Analogous to 'marcom' as an abbreviation for 'marketing communications'.

I work in martec for GE.

martec by Scott Brinker March 20, 2008