Trailerisation

Trailerisation is the delightful art of reimagining a well-known song in a slower, darker, and grittier style for use in movie, television and videogame trailers. This technique leverages nostalgia to evoke positive associations with the advertised content by altering the song's original mood, thereby enhancing emotional depth and aligning the music's atmosphere with the trailer's thematic requirements through comprehensive deconstruction and reconstruction of the track.

Noun

To trailerise
Person 1: Wow, they really trailerised Nirvana's Something In The Way in the new trailer for The Batman (2022).

Person 2: I had no idea trailerisation was so common until I found it on reddit. It totally works though.
by Russ T. Shackleford January 13, 2025
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