3 definitions by Matthew M.C. Roberts
"pepsicoking": noun; ("to pepsicoke": verb, transitive). To take a complex situation and reframe it through marketing as a competitive binary choice between fairly distinct alternatives, one of which must be seen as a winner and the other as a loser--to the exclusion of other viable choices.
"Extensive advertising over the course of the past decades has resulted in the pepsicoking of the American soft drink market, largely leaving fans of RC Cola out of the debate."
"'Message politics'--the emphasis on creating and advertising coherent policy agendas and encouraging party members to 'stick to the message'--has lead to the pepsicoking of Congressional politics."
"'Message politics'--the emphasis on creating and advertising coherent policy agendas and encouraging party members to 'stick to the message'--has lead to the pepsicoking of Congressional politics."
by Matthew M.C. Roberts February 23, 2008
"microcorrespondence": noun. A generally written form of correspondence in which the length of the message and/or the time required to compose it is greatly abbreviated compared to traditional methods of communication (e.g. written letters sent via postal mail). Microcorrespondence is generally electronic in nature and may or may not be addressed to more than one recipient at a time.
Twitter updates, Facebook pokes, Facebook wall posts.
"Scholars have begun to wonder whether microcorrespondence works to decrease social isolation or whether it serves to weaken the depth of the average person's social ties."
"Scholars have begun to wonder whether microcorrespondence works to decrease social isolation or whether it serves to weaken the depth of the average person's social ties."
by Matthew M.C. Roberts February 23, 2008
microcorrespondence ": noun. A generally written form of correspondence in which the length of the message and/or the time required to compose it is greatly abbreviated compared to traditional methods of communication (e.g. written letters sent via postal mail). Microcorrespondence is generally electronic in nature and may or may not be addressed to more than one recipient at a time.
Twitter updates, Facebook pokes, Facebook wall posts.
"Scholars have begun to wonder whether microcorrespondence works to decrease social isolation or whether it serves to weaken the depth of the average person's social ties."
"Scholars have begun to wonder whether microcorrespondence works to decrease social isolation or whether it serves to weaken the depth of the average person's social ties."
by Matthew M.C. Roberts March 7, 2008