A person who unintentionally sabotages their own project, brand, or reputation by making tone-deaf, self-important, or contradictory public statements often about the very thing they were hired to promote. Usually accompanied by backlash, memes, and a rapid shift in public opinion.
Named after actress Rachel Zegler, who received backlash for her promotional interviews for the Snow White live-action remake, where she criticized the original material and alienated fans, leading to a major PR disaster.
Named after actress Rachel Zegler, who received backlash for her promotional interviews for the Snow White live-action remake, where she criticized the original material and alienated fans, leading to a major PR disaster.
1. "Bro, why would you trash the game in the devlog? You’re literally pulling a Zegler."
2. "She totally Zegler’d that role — came in hyped, left it in flames."
3. "They cast a great lead, but after those interviews? Total Zegler energy."
4. "We had a solid campaign, until the spokesperson started Zeglering every interview."
2. "She totally Zegler’d that role — came in hyped, left it in flames."
3. "They cast a great lead, but after those interviews? Total Zegler energy."
4. "We had a solid campaign, until the spokesperson started Zeglering every interview."
by Magic Lobotomy May 30, 2025