To take a largely unknown indie band or song and make it popular by including it in a mainstream film or commercial, thereby "ruining" the band for its original (and somewhat elitist) indie fans.
Origin: Term developed after Zach Braff included the music of The Shins in Garden State.
Origin: Term developed after Zach Braff included the music of The Shins in Garden State.
by Jen But Never Jenn September 20, 2008