The act of stealing or illegally removing tokens from pizza boxes inorder to save money.
In a similar mold to 'gold fever', the 'La' will stoop to new lows for their preciouusss pizza tokens.
May be seen going through your neighbours recycling bins, selling friends organs on the black market for tokens or even on the streets giving handjobs for some token action.
"Where the fuck have all my Hell Pizza tokens gone ? "
"I think Al La'ed them! He's up at the store now saving a buck on a large pepperoni and cheese"