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Definitions by Fount of Wisdom

Not Gonna Lie 

A phrase used to communicate that the associated statement is candid, honest, and open. It is commonly used among hipsters and those in our culture assigned to defining what is cool, reaching the pinnacle of its use in late february of 2010.
"her makeup is out of control, not gonna lie"
"not gonna lie, your profile pic looks like an eharmony ad"
Not Gonna Lie by Fount of Wisdom February 21, 2010